FOOD AND HEALTH COMMUNICATIONS
FOOD AND HEALTH COMMUNICATIONS
Illustrative posters
Rationale:
FAH wanted to produce several series of kid-friendly, but information-rich posters with strong, easily grasped messages.
A couple of different vector cartoon styles were developed to illustrate food and health themes in a vibrant, accessible way, that entertained and educated.
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FOOD & HEALTH COMMUNICATIONS:
Catalogs, Calendar and Brochures
Rationale:
CATALOGS:
FAH needed a more modern, sophisticated catalog cover to appeal to medical professionals, nutritionists, wellness consultants, and educators, showcasing at least three poster products from the inventory.
CALENDAR:
A classy, food-centric theme, celebrating exotic and healthy fruits was developed.
HEART AND WEIGHT BROCHURES:
A retro, hand-sketched image theme was used with modern web-friendly palette, and 3D stressed metal lettering.
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FOOD & HEALTH COMMUNICATIONS:
Typographic/infographic psoters
Rationale:
Baketime Pies requested a comprehensive situational analysis and marketing plan to inform their growth and new market penetration strategies. My team conducted secondary research through accredited sources and compiled various graphs and charts to illustrate key aspects of the plan, the market, and the competition.
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FOOD AND HEALTH COMMUNICATIONS:
Photographic Posters
Rationale:
The founder of FAH, Judy Doherty is a renowned food photographer, and she wanted to showcase some of her photography skills to celebrate the beauty and visual impact of healthy foods.
Significant photo editing enhanced each poster, with digitally hand-painted shadows and stripped-in backgrounds.
3D modeling was used occasionally.
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